Privacy Policy
Last Updated: September 11, 2025
Softly operates this store and website, including all information, content, features, tools, products, and related services in order to provide you, as a customer, with a personalized shopping experience (the “Services”). Shape is a store powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or any other transaction, or communicate with us in any other way. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read this Privacy Policy and understand the terms regarding the collection, use, and disclosure of your information as described herein.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies you or that can reasonably be linked to you or another individual. Personal information does not include data that has been anonymized or de-identified so that it no longer identifies you or can reasonably be linked to you. Depending on how you interact with the Services, your place of residence, and as permitted or required by applicable law, we may collect or process the following categories of personal information (including inferences drawn from such information):
Contact Information including your name, address, billing address, shipping address, phone number, and email address.
Financial Information including credit card numbers, debit card numbers, bank account details, payment card details, transaction details, payment method, payment confirmation, and other payment information.
Account Information including your username, password, security questions, preferences, and settings.
Transaction Information including the items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
Your Communications with Us including information you include in customer service inquiries or other communications with us.
Device Information including details about your device, browser, or network connection, IP address, and other unique identifiers.
Usage Information including how and when you access or interact with the Services.
Sources of Personal Information
We may collect personal information from the following sources:
Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide personal information.
Automatically through the Services, including from your device when you use our products or services or access our websites, and through cookies and similar technologies.
From our service providers, including when we engage them to implement certain technologies and when they collect or process personal information on our behalf.
From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:
Providing, Customizing, and Improving the Services. We use your personal information to deliver the Services, fulfill our contract with you, process payments, fulfill orders, remember your preferences, send you account-related notifications, handle purchases, returns, or exchanges, maintain your account, organize shipments, facilitate returns and exchanges, allow you to post reviews, and create a personalized shopping experience (including product recommendations).
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending you marketing communications via email, SMS, or postal mail, and showing you online ads based on your browsing and purchasing activity.
Security and Fraud Prevention. We use your personal information to authenticate your account, ensure a secure shopping experience, detect and investigate fraudulent or illegal activity, protect public safety, and secure our Services. If you choose to create an account, you are responsible for maintaining the confidentiality of your login credentials.
Communication. We use your personal information to provide customer service, respond to your requests, deliver effective services, and maintain our business relationship with you.
Legal Reasons. We may use your personal information to comply with applicable laws, respond to lawful requests from law enforcement or government bodies, participate in litigation or legal processes, enforce our terms and policies, or investigate potential violations.
How We Disclose Personal Information
We may disclose your personal information to third parties in the following circumstances:
With Shopify, service providers, and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer service, cloud storage, fulfillment, and shipping).
With business and marketing partners to provide marketing services and targeted advertising. For example, Shopify supports personalized advertising using third-party services based on your online activity across merchants and websites.
When you instruct us, make a request, or otherwise consent to disclosure, such as through social media integrations or product shipping.
With our affiliates or within our corporate group.
In the context of a business transaction (e.g., merger, bankruptcy, asset transfer), or to comply with legal obligations (e.g., subpoenas, search warrants), enforce terms or policies, or protect our rights and the rights of others.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information regarding your access and use of the Services in order to provide and improve them. Information you submit through the Services will be transmitted to and shared with Shopify and may be transferred to other countries. Shopify may also use enhanced features that rely on aggregated data from your interactions with our store, other merchants, and Shopify itself. In such cases, Shopify is responsible for processing your personal information. To learn more about Shopify’s use of your data and your rights, please review the Shopify Consumer Privacy Policy.
Third-Party Websites and Links
The Services may contain links to third-party websites or online platforms. If you follow a link to a non-affiliated site, we recommend reviewing their privacy and security policies. We are not responsible for the privacy practices or accuracy of third-party sites. Information you share on public or semi-public platforms (e.g., social media) may also be visible to others. Inclusion of such links does not imply endorsement unless expressly stated.
Children’s Data
The Services are not intended for use by children, and we do not knowingly collect personal information from anyone under the age of majority in your jurisdiction. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request its deletion. To our knowledge, we do not “sell” or “share” (as defined under applicable privacy laws) the personal information of individuals under 16.
Security and Data Retention
We use reasonable measures to protect your personal information, but no system is perfectly secure. Transmission of data over the internet may not be secure, and we recommend avoiding unsecure channels for sensitive information.
We retain personal information for as long as necessary to manage your account, provide Services, comply with legal obligations, resolve disputes, or enforce agreements and policies.
Your Rights and Choices
Depending on your place of residence, you may have some or all of the following rights regarding your personal information (subject to exceptions):
Right of Access/Information – Request access to personal data we hold about you.
Right to Deletion – Request deletion of your personal data.
Right to Rectification – Request correction of inaccurate personal data.
Right to Portability – Request a copy of your personal data and transfer to a third party.
Right to Opt-Out of Targeted Advertising/Sale/Sharing – Depending on your jurisdiction, you may request to opt out of targeted advertising or the sale/sharing of your personal information.
If you are located in the UK or the European Economic Area (EEA), you may also have the following rights:
Right to Object or Restrict Processing – Request that we stop or limit processing of your personal information.
Right to Withdraw Consent – Withdraw consent where processing is based on consent.
You can exercise these rights via our Services or by contacting us at the details below. For more about Shopify’s handling of your data, visit Shopify Privacy.
Complaints
If you wish to file a complaint regarding our handling of your personal information, please contact us using the details below. Depending on your location, you may also file a complaint with your local data protection authority.
International Transfers
Your personal information may be transferred, stored, and processed outside your country of residence. If transferred outside the EEA or UK, we rely on recognized transfer mechanisms such as EU Standard Contractual Clauses or UK equivalents, unless the destination country is deemed to provide adequate protection.
Changes to This Privacy Policy
We may update this Privacy Policy at any time to reflect changes in practices or for operational, legal, or regulatory reasons. We will update the “Last Updated” date accordingly.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise your rights, please email us at getsoftly@gmail.com or contact us at:
Rue William Thomi 9, Montreux, 1815, CH
For purposes of applicable data protection laws, we are the data controller of your personal information.